Qualcomm

Qualcomm demonstrates advanced integrated wireless services for transportation companies at the 2008 ATA Management Conference & Exhibition

Qualcomm’s OmniVision Transportation Services help transform workflow

SAN DIEGO — 03-10-2008 — Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced its showcase of integrated wireless applications and services being demonstrated at the American Trucking Associations (ATA) Management Conference & Exhibition in New Orleans, Louisiana. The demonstrations, which take place on the 4th to the 7th of October at Qualcomm's stand (#819), will highlight a variety of Qualcomm's solutions and technologies geared towards enabling transportation companies to improve their businesses in three key areas: safety, cost savings and overall productivity.

Among the technologies on display, Qualcomm will highlight a number of new products and services. These include the Qualcomm Mobile Computing Platform (MCP) user interface (UI) and Fuel Manager module for Performance Monitoring, as well as new Vehicle Maintenance and In-Cab Scanning services. The entire showcase of demonstrations and their key benefits include:

Safety
- MCP UI: Enables the delivery of OmniVisionSM Transportation services and is specifically designed for transportation and logistics companies. This user interface was designed to help decrease the potential for driver distractions and maintain access to the features and functionalities needed for enhanced productivity. The MCP UI, combined with text-to-speech functionality, makes information available to drivers when they need it.
- Hours of Service: A regulatory compliance management tool that also enables fleets to optimise dispatch assignments by providing accurate, up-to-date hours of availability information. This tool complies with the U.S. Department of Transportation's (DOT) hours of service regulation 395.15, including the rules revised in August 2005.
- Critical Event Reporting (CER): A proactive safety tool to help identify trends in risky driving behaviour. The CER service provides a record of both automatic and manual triggers, and data is automatically sent over-the-air immediately following an event.

Cost Savings
- Fuel Manager: A module within the Performance Monitoring service that helps transportation companies manage vehicle and driver behaviour related to fuel consumption, such as speeding, idling and over-revving. This module helps to reduce fuel consumption.
- Vehicle Maintenance: A service with almost real-time fault monitoring that enables fleets to manage vehicle health issues proactively before they result in critical problems. This improves scheduled maintenance and reduces breakdowns.
- Predictive Performance Service: A Qualcomm Professional Services engagement that uses data aggregation, pattern recognition technology and specific knowledge to help carriers identify potential limitations impacting business performance. The ability to identify future safety or service failures leads to improved planning.
- Untethered Asset Management: A service specifically designed for private fleets and rental companies, it supports a variety of assets including dry van, flatbed and refrigerated trailers and containers. This service goes beyond basic asset tracking to convert the collected data into easily accessible information for making timely business decisions.

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