Westminster University to launch India Media Centre

Westminster University to launch India Media Centre

The University of Westminster here is setting up a dedicated centre to study Indian media, one of the major elements of India's growing soft power and its global impact.

The university, which pioneered Media Studies in the UK, aims to raise the academic profile of one of the most diverse and dynamic media systems in the world and one that is increasingly seen as playing an integral role in the global media sphere.
The India Media Centre, to be launched on March 9 with a keynote speech by noted director Shyam Benegal, will promote and develop advanced research on the aesthetic, commercial and globalising tendencies of Indian media and mediated culture in both transnational, as well as historical contexts.

Its aims include encouraging comparative studies and interdisciplinary research in international media, screen-based arts, culture and communication within the broader remit of internationalising film, media and cultural studies.

The centre will be directed by Professor Daya Thussu, who holds a PhD in international relations from Jawaharlal Nehru University, and Rosie Thomas, a television producer and historian of Hindi cinema. The Centre is supported by an advisory board, representing leading scholars of media and popular culture in India and across the world, as well as key individuals in the Indian media and creative industries, such as Shyam Benegal, lyricist Prasoon Joshi, Kiran Karnik, former president of NASSCOM, and Prannoy Roy, chairman of NDTV.
source:deccan chronicle

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